The ALTAY CORPORATION is one of the first business consulting and representation firms in Turkey. Established in 1957, ALTAY CORPORATION has developed a reputation for its innovative and pioneering spirit, and is often called upon by various military, government and private sector organizations to help them research state-of-the-art solutions to meet their operational requirements, to help them understand the strategic direction of their foreign counterparts, and to help them identify foreign business partners interested in responding to Turkish business needs.

PROACTIVE STRATEGIC PLANNING

Not only are we responsive to existing business needs in Turkey, but we act proactively in identifying opportunities for improvement or new market trends. We continuously monitor local market developments and regularly initiate customer education efforts in Turkey to stimulate awareness and catalyze discussion.

MINIMIZING COUNTRY RISKS

As a representation agency, the ALTAY CORPORATION has two fundamental obligations. The first is to pragmatically facilitate the business development efforts of our foreign partner which we represent in Turkey. The second is to guarantee that the solution we are proposing along with our foreign partner is indeed among the best financially, technically, and bureaucratically feasible alternatives.

MAXIMIZING THE PRODUCTIVITY OF IN-COUNTRY VISITS

Based on over forty years of experience bringing Turkish organizations together with foreign companies, the ALTAY CORPORATION has a solid understanding of what it takes to get business done effectively. Maintaining professional relationships and following appropriate protocol are critical success factors to doing business in Turkey. We provide and exchange data with every level of decision makers, perform the background business development work to make our partners' in-country visits more productive, act as a first point of contact to ensure prompt response to inquiries or requests for action, and provide our partner with accurate and timely information for business planning.

MARKETING... The ALTAY CORPORATION acts as an integral part of our partner's business development team learning about all the strengths and benefits, weaknesses and disadvantages, potential risks and risk management alternatives of their products and services. We then introduce our partner's organization and proposals at senior management and technical levels to collect initial feedback and help us better prepare our partner for their in-country visits. Our responsibility is to guarantee that our partner will always be delivering the right message, to the right audience, at the right time, so that the customer and our partner are mutually rewarded.

CONTINUOUS CUSTOMER CONTACT... The ALTAY CORPORATION provides continuous data and information to the customer to help them make sound decisions. The ALTAY CORPORATION makes regular efforts to reach our target customers using various direct and indirect channels of communication including formal presentations, desktop briefings, white papers, and ALTAY News and Newsletters which are distributed to over 2,000 readers in both English and Turkish. We then assess the customer's additional data needs which require more emphasis and jointly plan tailored seminars or work-shops to be delivered by our partner's corporate business development team during their in-country visits.

OPPORTUNITY IDENTIFICATION... Some opportunities are clearly defined, some are just in the development stages, and some opportunities are waiting to be born. The earlier we get involved in a business opportunity, the more deliberately we can plan and implement our business development strategies.

LEAD QUALIFICATION... The ALTAY CORPORATION has adopted a reiterative methodology for pragmatic lead qualification. In assessing the feasibility of an opportunity, we carefully evaluate all aspects of the project. We explore key purchasing criteria, the availability of financing, realistic time lines, competitor positioning and other relevant dynamics. We then jointly put together an integrated strategic action plan and design the path to success with our clients to strictly follow.